Lessons Learned (in first 2.5 years of business)

I often receive phone calls and emails from health practitioners who want to start their own mobile, cash-based business. I tell them that it is totally possible to do what you love and make a difference in the lives of others while also making a good living. It takes hard work, perseverance, and the desire to get past bumps in the road.

Since launching Motion Therapy, I’ve learned valuable lessons and studied the systems and processes of other successful entrepreneurs that can be distilled down to some key insights:

  1. You can not be everything to everyone. This results in nothing to no one. You must get clear about why and how you want to serve your ideal customer.  Start out by identifying and really getting to know your ideal clients’ fears, problems, and needs. How can you best serve them?
  2. Accept that you will fail. Yes, we are human and we all make mistakes. Try to gracefully pick yourself up and learn from your mistakes. Winston Churchill says, “Success consists of going from failure to failure without loss of enthusiasm.” I like to add, “without loss of momentum.”
  3. Trust that you will succeed. The first step is to show up! New business, clients, and opportunities will come when you deliver outcomes, enthusiasm, and truly care about the value you are adding for other people. When you have a clear understanding of the “why” behind your actions, business processes and decisions become easier to navigate.  “Success is not final, failure is not fatal: it is the courage to continue that counts.” -Winston Churchill